S.E.O

According to Wikipedia: Search engine optimization is the process of improving the quality and quantity of traffic to a website or a web page from a search engine. 

OR

 The process of improving your site to increase its visibility for relevant searches. 

 OR

According To Moz: The practice of increasing the quantity and quality of traffic to your website through organic Search Engine results.

 OR

According To Word Stream: The process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. 

Types  

1. On-page SEO 
2. Off-page SEO
3. Technical SEO
4. Local  SEO
5. App store optimization
6. Youtube SEO

ON-PAGE SEO

It refers to all measures that can be taken directly within the website in order to improve its position in the search engines.

The process of optimizing the various front end and back components of your website so that it ranks in search engines and things in new traffic.

It includes all of the things that your readers will see when they visit your website.

It is important for both search engines and people.

OFF-PAGE SEO 

It refers to actions taken outside of your website to impact your rankings within search engine results pages.

Factors / Elements 

1. Backlinks
2. Social media 

Backlinks 

A Backlinks is created when one website links to another. The link between the two websites is the backlink.

The links from one website to a page on another website.

According To Backlinko: It is also known as ” inbound links” or “incoming links” and “one-way links”

Pages with a high number of backlinks tend to have high organic engine rankings.

They are basically votes from other websites. Each of these votes tells search engines. This content is valuable, credible and useful.

Social Media

Computer-based technology facilitates the sharing of ideas, thoughts and information through the building of virtual networks and communities.

social media originated as a way to interact with friends and family but was later adopted by a business that wanted to take advantage of a popular new communication method to reach out to customers. 

It is powerful because it has the ability to connect and share information with anyone on this planet. 

Over 3.6 Billion people were using it. 

 Facebook → 2.27 B 

Youtube → 1.9 B

Whatsapp → 1.5 B

Facebook Messenger → 1.3B 

we chat→ 7.08 B

Instagram→ 1B

QQ  → 803 m

Ozone → 531 M

 Tik Tok→ 500M

 Sino Weibo→ 446M

Source: www.statista.com

TECHNICAL SEO

Technical SEO refers to the process of optimizing your crawling and indexing phase.

It helps search engines access, crawl, interpret and your website without any problems.

According to Yoast: Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines.

It is a part of on-page SEO that focuses on improving elements in your website to get higher rankings.

LOCAL SEO

According to MailChimp: It is the strategy that helps your business be more visible in Google.

But to understand local SEO, you need to know how Google works first. 

# How does Google work? 

       Spiders  ⇒  crawl   ⇒   get information  ⇒   Stored in Google servers ⇒ Index

# How Google ranks search results?

 It is based on Relevance prominence and popularity given by inbound lines. 

# On-site and off-site factors

 Example:

Making sure that you’ve claimed your Google my Business page.

which ensures that your

• Name
• Address
• Phone number
• Opening hours
• Reviews

and other useful information is prominently displayed in search results and on Google maps.

That listing itself needs to be optimized with good

• Photos
• Descriptive information and
• Real reviews from customers

APP STORE OPTIMIZATION

It is similar to on-page SEO.

 Factors

• app title
• app icon

 Your app title and icon are the important things. They have to be Descriptive and Attractive.

There’s a case for off-page style app store optimization as well.

The store will rank it a higher possibility than the app in the searcher.

YOUTUBE SEO

Much like арр store optimization, youtube SEO is a Niche type of optimization.

First of all, your video needs to be Niche Based that 

• solve the Audience problem
• Entertain

then what’s out there for your audience.

If your video is able to Entertain & solve the problem of the Audience then it results in

• Comments
• Subscriptions and
• Get more likes

 your video title should be more attractive.

And description should be descriptive that guide the audience to the proper place.